In the past few months, I've been asked a number of times about the small number of Latinos who were registered to vote in North Carolina. My basic answer is that the parties have not done as much outreach as they could, and here is some more evidence:
And in battleground states like North Carolina, $11 million has been spent on ads targeting Hispanics.
That’s eight times what was spent on Spanish-language ads in 2008. Still, little if any of that money is being spent on Charlotte’s Spanish-language media, says Hilda Gurdian. She’s the publisher of La Noticia, the region's largest Spanish-language newspaper, based in Charlotte. Her paper also has offices in Asheville and Raleigh. But when she contacted both presidential campaigns, they keep telling her the same thing: they’re not ready to advertise in Charlotte.
And she finds that surprising because Latinos make up more than 13 percent of the population in Charlotte.