The ultimate in populism is to hand people cash directly. You make sure that the individual then feels connected and politically beholden to you, rather than a faceless government bureaucracy. That person will then vote for you, and convince others to do so as well.
Hugo Chávez's Aló Presidente follows that principle. The president hears the cry of the individual, and directs his ministers to address it immediately.
Apparently Mitt Romney likes the model as well.
Mitt Romney gave a handful of cash Saturday to a woman who had told him she was struggling financially after an event in Sumter, South Carolina.
An aide said the GOP candidate gave the supporter "what he had on him" - about $50 or $60.
The woman, Ruth Williams, met Romney earlier in the week and told him she was having trouble making ends meet. On Saturday, Romney recognized Williams while he was shaking hands with supporters after a rally, an aide said.
Romney spoke to the woman and handed her several bills.
"He was kind to me," Williams said. "He held onto me and he made Gov. [Nikki] Haley and them come see about me."
It is exactly the same as Chavismo.