Saturday, August 22, 2009

Latinos and marketing in Charlotte

Particularly in the South, where the Latino population is still growing very quickly (though not as much as before, since the base population is now much larger) companies are well advised to capture as much of the market as possible. This is one of the beauties of capitalism--there is heated (sometimes vitriolic) debate about immigration, but if there is demand, companies will work to provide the supply.

Companies are also coming to understand demographic realities. The Latino population is here to stay, and they need to pinpoint the needs of young families.

I thought of this today because of an email I just received from Food Lion, a chain of supermarkets in the southeast and mid-Atlantic.

Dear Community Leader,

Within the retail and supermarket industries, Food Lion, LLC is well known for its support of Diversity and Inclusion at every associate level, while at the same time paving the way for Great Customer Experiences through our historically low prices.

With this spirit in mind, we invite you to participate in the “re-grand opening” of one of 54 Food Lion supermarkets that has been remodeled specifically to meet the needs of our ever growing Hispanic Community.

In these Supermarkets you will find typical Hispanic products that originally come from Latin America and are offered at our everyday low prices. Come and experience the changes in our Produce Department; tour our Meat Department and see the special cuts and the variety of meats and chicken we offer; visit our Fish & Seafood Department; look at our Frozen Food Section, and last but not least feast your eyes on our wide selection of Hispanic Grocery Products that will delight you.

Also, during the “re-grand opening” you will have an opportunity to review our extensive selection of Food Lion’s private label offerings, enjoy sampling, have the chance to win a Food Lion gift card worth $20, tour our store and partake of the ribbon cutting ceremony.

At these stores we will continue to offer the great services, including check cashing facilities and wire transfers through Western Union, our customers have come to expect.

Please join us in celebrating this important occasion for Food Lion and the Hispanic community in Charlotte.

Where: FOOD LION # 1376

5831 South Blvd.

Charlotte, NC 28210

When: September 9, 2009

Time: 6pm

Once again, we would be honored with your presence at our re-grand opening, and enjoy the best Hispanic products at great prices.

Best regards,

Daniel Herrera

Marketing Manager Hispanic Initiatve

Owen Hernandez

Hispanic Initiative Segmentation and Clustering GM

Food Lion LLC

I wish them well!


Vicente Duque 6:50 PM  

The Cato Institute is in favor of Immigration and of Legalization of those "Illegal Aliens" already present in America

Policy Studies about Immigration in America - Measuring the Economic Benefits of Immigration Reform

by Peter B. Dixon and Maureen T. Rimmer

Peter Dixon is the Sir John Monash Distinguished Professor and Maureen Rimmer is a Senior Research Fellow at the Centre of Policy Studies at Monash University in Australia. Their USAGE model of the U.S. economy has been used by the U.S. Departments of Commerce, Agriculture, and Homeland Security, and the U.S. International Trade Commission.

August 13, 2009

Restriction or Legalization? - Measuring the Economic Benefits of Immigration Reform

Some excerps :

Policy Studies

By the latest estimates, 8.3 million workersin the United States are illegal immigrants.

Proposed policy responses range from more restrictive border and workplace enforcement to legalization of workers who are already here and the admission of new
workers through a temporary visa program.

Policy choices made by Congress and the president could have a major economic impact on the welfare of U.S. households.

This study uses the U.S. Applied General Equilibrium model that has been developed for the U.S. International Trade Commission and other U.S. government agencies to estimate the welfare impact of seven different scenarios, which include increased enforcement at the border and in the workplace, and several different legalization options, including a visa program that allows more low-skilled workers to enter the U.S. workforce legally.

For each scenario, the USAGE model weighs the impact on such factors as public revenues and expenditures, the occupational mix and total employment of U.S. workers, the amount of capital owned by U.S. households, and price levels for imports and exports.

This study finds that increased enforcement and reduced low-skilled immigration have a significant negative impact on the income of U.S. households. Modest savings in public expenditures would be more than offset by losses in economic output and job opportunities for more-skilled American workers. A policy that reduces the number of low-skilled immigrant workers by 28.6 percent compared to projected levels would reduce U.S. household welfare by about 0.5 percent, or $80 billion.

In contrast, legalization of low-skilled immigrant workers would yield significant income gains for American workers and households. Legalization would eliminate smugglers’ fees and other costs faced by illegal immigrants. It would also allow immigrants to have higher productivity and create more openings for Americans in higher skilled occupations. The positive impact for U.S. households of legalization under an optimal visa tax would be 1.27 percent of GDP or $180 billion.

Restriction or Legalization?

Vicente Duque

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