Particularly in the South, where the Latino population is still growing very quickly (though not as much as before, since the base population is now much larger) companies are well advised to capture as much of the market as possible. This is one of the beauties of capitalism--there is heated (sometimes vitriolic) debate about immigration, but if there is demand, companies will work to provide the supply.
Companies are also coming to understand demographic realities. The Latino population is here to stay, and they need to pinpoint the needs of young families.
I thought of this today because of an email I just received from Food Lion, a chain of supermarkets in the southeast and mid-Atlantic.
Dear Community Leader,
Within the retail and supermarket industries, Food Lion, LLC is well known for its support of Diversity and Inclusion at every associate level, while at the same time paving the way for Great Customer Experiences through our historically low prices.
With this spirit in mind, we invite you to participate in the “re-grand opening” of one of 54 Food Lion supermarkets that has been remodeled specifically to meet the needs of our ever growing Hispanic Community.
In these Supermarkets you will find typical Hispanic products that originally come from Latin America and are offered at our everyday low prices. Come and experience the changes in our Produce Department; tour our Meat Department and see the special cuts and the variety of meats and chicken we offer; visit our Fish & Seafood Department; look at our Frozen Food Section, and last but not least feast your eyes on our wide selection of Hispanic Grocery Products that will delight you.
Also, during the “re-grand opening” you will have an opportunity to review our extensive selection of Food Lion’s private label offerings, enjoy sampling, have the chance to win a Food Lion gift card worth $20, tour our store and partake of the ribbon cutting ceremony.
At these stores we will continue to offer the great services, including check cashing facilities and wire transfers through Western Union, our customers have come to expect.
Please join us in celebrating this important occasion for Food Lion and the Hispanic community in Charlotte.
Where: FOOD LION # 1376
5831 South Blvd.
Charlotte, NC 28210
When: September 9, 2009
Once again, we would be honored with your presence at our re-grand opening, and enjoy the best Hispanic products at great prices.
Marketing Manager Hispanic Initiatve
Hispanic Initiative Segmentation and Clustering GM
I wish them well!