Saturday, November 11, 2006

Burrito vs. sandwich

The rise of Americanized Mexican fast food is remarkable. In the early 1970s, when my parents lived briefly in Michigan as transplanted Californians, no one had even heard of Mexican food, much less eaten it. Nowadays it is ubiquitous, and of course transformed, because in the U.S. we don’t particularly like the true, healthy style of Mexican food. Americans tend to want nacho cheese, extra sour cream (why, I will never understand), and we want massive burritos that resemble white bricks.

Anyhow, via Crescat Sententia comes a court case in Worcester, MA, which shows just how popular the burrito has become.

The burrito brouhaha began when Panera, one of the country's biggest bakery cafes, argued that owners of the White City Shopping Center in Shrewsbury violated a 2001 lease agreement that restricted the mall from renting to another sandwich shop. When the center signed a lease this year with Qdoba, Panera balked, saying the Mexican chain's burritos violate its sandwich exclusivity clause.

A judge denied the claim, saying a burrito was not a sandwich. That is a no-brainer, as I have never ordered a bean sandwich with guacamole, just as I have never ordered a burrito with pickles and mayo. They even had someone from the government weigh in.

Judith A. Quick, who previously worked as a deputy director of the Standards and Labeling Division at the US Department of Agriculture, said in her affidavit: "The USDA views a sandwich as a separate and distinct food product from a burrito or taco."

And she got paid for that testimony. I’m glad we’ve straightened that out. But it demonstrates that Mexican food is so widespread and popular that it’s seen as threatening to sandwiches. For those of us addicted to it, that’s just fine.

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