Thursday, October 09, 2008

Latino voting

I've been writing about the dynamics of bilingual campaigning--now the Washington Post has a short article about Obama's increased efforts to get some Spanish-language attacks on McCain. It concludes:

The ad will air for an undetermined amount of time starting Wednesday in Colorado, Florida, Nevada and New Mexico, according to Obama campaign spokesman Federico de Jesus. Both the Obama and McCain campaigns have focused virtually all of their Spanish-language ad efforts in the "Latin quartet" of states, where Hispanic voter turnout could significantly tip the scales in favor of either candidate.

Despite periodic references to Latinos being a "swing vote." the Latino vote is already overwhelmingly Democratic. Just as with African Americans, as the article mentions the key for Obama is not convincing Latinos to vote for him but rather to get people registered and then get them to the polls.


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