Tuesday, March 30, 2010

Immigration reform logic

Lindsay Graham and Chuck Schumer were on Meet the Press on Sunday and talked about immigration.  Schumer provides an example of how not to sell immigration reform:

MR. GREGORY: Senator Schumer, is immigration reform dead then?

SEN. SCHUMER: I don't think so. First, let's look at how desperately we need it. Fifteen thousand people cross our border illegally every day. Most of them take jobs from Americans. And yet, at the same time, there are certain people we need in this economy to help us grow, and we can't get them--engineers, doctors, farm workers. So the system is broken--it lets the wrong people in, excludes the wrong people--and so we need to fix it. 

This is both inaccurate and unhelpful.  "Most" illegal crossers do not take jobs away from Americans.  But if Schumer believes they do, then it is not useful to say we "desperately" need them to take away those jobs.  Overall, he seems to think the U.S. economy needs only a tiny fraction of the workforce that is attracted to it, which ignores demography and common sense.  Which "wrong people" does he think are being let in?

In short, if Schumer is the point man for immigration reform, then it is in trouble.


Defensores de Democracia 5:45 PM  

Gift for Internet Buffs : How the battle ship "Lou Dobbs" was sunk with a broadside of Facebook Torpedos from extremely small submarines - Huffington Post

The Fall of an idol with clay feet :

Huffington Post
How Targeted Online Ads Helped Sink Lou Dobbs at CNN
March 5, 2010

By Colin Delany
Founder, Epolitics.com
Colin Delany is founder and editor of Epolitics.com, a website that focuses on the tools and tactics of Internet politics and online advocacy. Launched in July of 2006, Epolitics.com received the Golden Dot Award as "Best Blog - National Politics" at the 2007 Politics Online Conference. The site also features two downloadable e-books, "Learning from Obama" and "Online Politics 101."

How Targeted Online Ads Helped Sink Lou Dobbs at CNN


Some excerpts :

Be sure to catch this article from the February issue of Politics Magazine, particularly if you're looking for examples of how even a relatively small online ad buy can reverberate across the media landscape. Late last year, longtime CNN host Lou Dobbs resigned due to pressure from a coalition of organizations, including media watchdogs and groups representing Latinos and immigrants. Lacking a huge budget, the organizers used a strategy planned to leverage their limited money into as much news coverage as possible. According to Josh Koster and Tyler Davis, online advertising gurus working with the coalition and the authors of the Politics Mag piece:

Not long thereafter, Dobbs was history at CNN. The lessons from this second example of clever Facebook ad targeting we've seen this week? First, integration is key -- these ads weren't floating out in a vaccuum but were part of an overall communications strategy that included the proposed television ad, online petitions and direct outreach to journalists and the outlets they read. Second, the size of the audience you reach online matters a lot less than reaching the RIGHT audience, in this case not just reporters but also bloggers and activists who could help spread the word and keep the pressure on CNN.

Finally, careful targeting can make your campaign seem omnipresent and a far more potent force than it might actually be -- on the internet, even a tiny dog can bare some big teeth. And in this case, put a big bite on a powerful opponent and sent him scurrying home, tail between his legs.


Vicente Duque

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