Monday, July 23, 2012

Romney in Spanish

Like John McCain in 2008, Mitt Romney is producing Spanish-language TV ads with a message on immigration that is much more conciliatory than what he says in English stump speeches and ads. Like McCain, Romney blames Barack Obama and Democrats for the failure of immigration reform. Like in 2008, there is not much truth to the ad, which is an attempt to grab some--any--Latino voters by appearing to sound reasonable. As with McCain, this strategy will not work. Currently, 70% of Latino voters are for Obama while 22% are for Romney, and there is no reason to believe that will change before the election.


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